The 6 tools you need to use to become a highly-profitable SEO expert:

1. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now.
2. Keyword Research Tools - discover the keywords your customers are searching for right now.
3. Competitive Research Tools - see what keywords your competitors are targeting.
4. PPC Tools - buy important keywords and track the results to understand how well they convert,which helps you focus you organic SEO strategy on the most profitable keywords. Save money using these free Yahoo! Search Marketing & Microsoft adCenter Coupons.
5. Link Analysis Tools - start building your link profile and track your progress compared to competing websites.
6. Search Engine Ranking Checkers - determine how effective your marketing is by watching your search engine rankings improve.

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